There are literally billions of sites on line. Only a few are ever found or known because the code that the visitor never sees, but the search engines read, is either promoting another site, or not even there at all.

Three things you need to be successful on line:

1. A site that works.
2. Promotion of the site to the search engines.
3. A plan to keep your site up to date, on line, and promoted.

Most make mistakes by using software bought to build web sites and develop the bells and whistles on the site. This is not a problem if they understand that software, 9 out of 10 times, will use the code (seen only by the search engines) to promote the software and not the site itself and if they know what the current code should be and keep it up to date.

Most think that if they spend their money on building, hosting, and having a site that is all they need. If they were building a store in a mall they would be correct due to all the foot traffic a mall gets, but the Internet is not a mall. It is a huge disconnected mass of sites that are mostly not known because they did not realize that if they do not promote their site it correctly would never be found.

Building a site on the net without a really good promotion campaign is like building a store on a mountaintop with no roads or directions to it.

Very few of us that are of the earliest developers online are left building web sites. Even fewer keep up with all the changes to the HTML Code annually as well as changes in the rules of how the search engines view a site, place it in their data base, and then finally rank it in their listings.